digital marketing strategIES
Whether you’re aiming to attract top-of-funnel prospects or convert bottom-of-funnel fans into loyal customers, we take a comprehensive approach to pinpoint your business's challenges and implement effective, consistent solutions.
DIGITAL MARKETING SERVICES
LinkedIn & Social Content
Maximize your reach and engagement on key social platforms with compelling content and monthly planning from Path.
Email Marketing and PPC
Kick it into high gear with email marketing and PPC campaigns strategically designed and created around your company’s goals and objectives.
Content Marketing & Blogs
Developing high-quality, SEO-optimized content that boosts your online presence and engages your audience.
WHAT'S A MARKETING FUNNEL? WHAT'S A MARKETING FUNNEL?
WHAT'S A MARKETING FUNNEL? WHAT'S A MARKETING FUNNEL?
WHAT'S A MARKETING FUNNEL? WHAT'S A MARKETING FUNNEL? WHAT'S A MARKETING FUNNEL? WHAT'S A MARKETING FUNNEL?
TOFU, BOFU, what’s it all mean?
Top of Funnel (TOFU): Awareness and Discovery
Customers that have been made aware of your brand, product, or service.
Middle of Funnel (MOFU): Consideration
Customers that are aware and now considering your brand, product, or service – among others.
Bottom of Funnel (BOFU): Decision
These customers are heavily considering your brand and ready to make a purchase…how has your brand been showing up?
Having a consistent marketing plan ensures your brands stays top of mind and keeps customers moving towards – or staying in – the bottom of your marketing funnel.
Ready to get started?
No matter how you’re looking to connect with your customers, we can help you get there.
