Reimagining MAX’IS Creations: Where Storytelling Meets Branding
MAX’IS Creations began as a creative spark from Max Ash, a high school senior with dyslexia, who invented "The Mug with a Hoop"—a playful mug designed with a basketball hoop. What started as a fun gift idea quickly grew into a successful brand, gaining recognition from major platforms like Buzzfeed and Oprah Magazine. Max’s entrepreneurial journey is a testament to creativity and perseverance, turning a simple concept into a million-dollar business. With a deep love for invention and a passion for entrepreneurship, Max has expanded the product line to include mugs inspired by other sports, all while overcoming the challenges of dyslexia.
Path Creative had the pleasure of working with MAX’IS to refresh the brand. From a new website and Amazon storefront to updated packaging and photography, our rebranding efforts helped align the brand with its growing success, providing a more cohesive and professional presence. After the overhaul, MAX’IS Creations saw significant sales growth, proving the power of a unified brand identity. We’re proud to have supported Max’s vision and are excited to see where this innovative journey takes them next!
