2025 Digital Marketing Trends
Trends change faster than the TikTok ban, so here’s how you can stay ahead. From AI-powered tools to social media experimentation, we’ve rounded up the most exciting (and at times, weird) things happening in digital marketing. Here’s what you need to know:
AI Is Off the Bench & On the Team (But Not for Creatives)
AI is no longer just a buzzword; it’s a game-changer in the world of marketing. However, let’s not get carried away—AI hasn’t quite reached the level of human creativity and polish. We still believe human imagination will drive the most engaging campaigns. That being said, AI is great at boosting efficiency. From automation to segmentation, it allows you to move faster, target smarter, and deliver more personalized experiences.
So, if you haven’t already, it’s time to give AI a seat at the table. But don’t let it take over your creative work just yet (unless you want some "fever dream" content—check out what we tried with Sora here).
Source: Smart Insights
Organic Content & Authentic Storytelling: Keep It Real (Literally)
In a digital world stuffed with generic AI-generated content, audiences are craving authenticity. Organic content will perform better in 2025. Check out how we’ve been embracing authentic storytelling in some of our recent projects and how we bring brand stories to life.
Social Media as a Testing Ground
Social platforms are the perfect testing ground for new ideas. TikTok, Instagram, LinkedIn—these platforms let you experiment with content in real time. It’s all about testing what works, scaling your winners, and dropping the ones that don’t.
And, yes, while some brands play it safe, others are leaning into bizarre experimentation. Take Nutter Butter, for instance. Their recent TikTok efforts have people talking. It's weird, it's off-brand, and yet? It's working, with their Google search volume up 3800%. Should you try it? Well, maybe not Nutter Butter’s style, but being bold and letting creativity fly is something to think about.
Source: HootSuite
Omnichannel Integration: Email, Social, and Website
Consistency is king in 2025, but not just across one channel. It’s about integrating email, SMS, social media, and conversational platforms into a seamless, omnichannel strategy. People expect to hear from brands across multiple touchpoints, so creating a cohesive, personalized experience is non-negotiable.
💡Speaking of email: In 2024, Path Creative clients who completed at least one email campaign per month saw an average increase in web traffic of at least 29% with open rates as high as 70+%.
Ready to Revamp Your 2025 Marketing Strategies?
