Gabriella Richey Gabriella Richey

Beyond the Screen: How Print Design & Packaging Brings Brands to Life

In a digital-first world, it's easy to forget the impact of something you can hold in your hands. At Path Creative, we believe strong brands don’t just exist online—they show up on shelves, at events, in mailboxes, and in people’s hands. Print design remains one of the most trusted and memorable ways to communicate your brand story. Whether you’re launching a product, need packaging, or preparing for a trade show, we can help you bring your brand to life.

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Gabriella Richey Gabriella Richey

Building Local, Winning Big: Why Your Chicago or NWI Business Needs a Website That Works

In today’s digital-first world, your website isn’t just a business card — it’s your storefront, sales team, and first impression rolled into one. But here’s the thing: not all websites are created equal. For local businesses in Chicago and Northwest Indiana, a website that’s fast, functional, and tailored to your market can make the difference between being found...or being forgotten.

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Gabriella Richey Gabriella Richey

The Power and Pitfalls of AI-Generated Video Content

In the world of digital content creation, AI video generation is making significant strides, especially when it comes to animation and subtle motion. In our recent experiments with AI-driven video tools, we’ve discovered both exciting possibilities and notable challenges.

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Gabriella Richey Gabriella Richey

2025 Digital Marketing Trends

As we move into 2025, the marketing landscape continues to evolve at a rapid pace. New advancements in AI, shifts in social media strategies, and a stronger focus on authentic, organic content are reshaping how brands engage with consumers. Here are the top trends that will define the marketing world in 2025 and how you can leverage them to stay ahead.

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Gabriella Richey Gabriella Richey

The Power of Original Content: Creating Authentic Brand Stories

Original content is one of the most effective ways to connect with your audience, showcase your brand’s personality, and stand out in a crowded market. At Path Creative, we believe that creating content is more than just making something visually appealing—it's about telling a story and leaving a lasting impression.

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Gabriella Richey Gabriella Richey

Enhancing BOH Training with Short Videos: A Fresh Approach

In today’s fast-paced business environment, staying current and effective in employee training is essential. Traditional training methods, like printed manuals or lengthy presentations, often fall short in engaging team members and providing easily digestible information. That's where short training videos come into play.

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Gabriella Richey Gabriella Richey

Capturing Community Spirit: The Sista Strut for Breast Cancer Awareness

Path Creative had the honor of filming and documenting the Sista Strut in Chicago, an empowering walk dedicated to breast cancer awareness. This lively event brought together participants from all walks of life to celebrate strength, unity, and the importance of raising awareness about breast cancer.

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Gabriella Richey Gabriella Richey

Global Brand Storytelling Through 3D VIDEO Animation

Creating impactful content that resonates with audiences across the globe is one of the most exciting aspects of what we do here at Path Creative. Recently, we had the pleasure of developing a fun and engaging 3D video for Garrett Popcorn Shops in Thailand, and it showcased the power of 3D animation and character development in bringing a brand’s personality to life.

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Anthony Richey Anthony Richey

Color Grading and Exporting Videos

At Path Creative, we specialize in video services that elevate your brand and captivate your audience. One crucial aspect of our process is color grading—an often-overlooked yet vital step in post-production.

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